Re-define the value proposition to express the differentiated value that you bring to the customer
Not having a clear and crisp service/product positioning statement or having a loosely defined positioning statement creates chaos in the target customer’s mind.
Positioning statements, USPs (Unique selling proposition) play key role in sales pitches, branding assets, product or service launches, elevator pitches and customer conversations. Marketing facing team develops intelligent conversations around positioning statement that differentiate their offerings from rest of the competition and create compelling case for target segment.
How does Business Engineer help?
We engage with key decision makers in the Client organization to craft market aligned sales and marketing messages, engagement and elevator pitches tailored to the segment need to stay ahead in the competition and drive more results.
The course starts with:
- Existing or perceived value proposition for identified segments
- Evaluation of competition and their messages
- Crafting and validating of refreshed positioning messages